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Thursday, January 11 • 8:30am - 9:45am
Just Clicking Around: Is That Website Making Any Difference?

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What's in a pageview? a session? a click? What is the impact of a statewide legal website offering freely accessible information and online court forms? The results of website visits are difficult, even impossible, to identify. A growing percentage of services in the legal community are delivered via short-term interactions, like help desks, apps, chatbots, and statewide websites. How do we measure the impact these services have on the people who use them? This session will explore known outputs, unknown outcomes, and how to piece together a profile of anonymous website visitors. We will discuss how the tools for tracking and analyzing outputs and outcomes might be applied to limited engagements with legal website users. Data scientists will discuss how identifying data relationships can help improve legal services, how predictive modeling works, why survey design is important, and answer participants’ questions about where to begin.


Kelly Kreft

Senior Applied Data Scientist, Civis
Kelly is a Senior Applied Data Scientist and founding member of Civis Analytics. At Civis, Kelly works with organizations to identify areas where data can drive successful outcomes and to empower them with the data science solutions that will get them there. Prior to working at Civis... Read More →
avatar for Rachel J. Perry

Rachel J. Perry

Founder & Principal, Strategic Data Analytics
Rachel J. Perry is Founder and Principal at Strategic Data Analytics, LLC. SDA is a data analysis consulting firm that helps organizations use data to celebrate successes, analyze client service effectiveness, increase organizational efficiency, impress funders and increase revenue... Read More →

Teri Ross

Executive Director, Illinois Legal Aid Online
As Executive Director at Illinois Legal Aid Online (ILAO), Teri oversees a team of 16 leaders who are experts in content strategy, software development, document automation, community engagement, volunteer management, fundraising and finance, as well as more than 100 volunteers. Teri... Read More →

Thursday January 11, 2018 8:30am - 9:45am CST
Orleans/Rosalie/St. Claude 3rd Floor