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Wednesday, January 10 • 3:30pm - 4:45pm
Help Search Engines Find and Feature You: Using Structured Data on Your Website

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Search engines are capable of more than just showing a list of relevant links. Google can harvest web content and present it as user-friendly knowledge panels, rich snippets, and info cards. For this, search engines rely on structured data – a hidden layer of machine-readable information on web pages. Schema.org is a non-profit initiative working in collaboration with Google, Microsoft, Yahoo, and others to build structured data schemas for different domains such as medicine, government, etc. We believe legal services websites should adopt Schema.org and also propose new schemas we need to describe legal services content to search engines. This could make it easier for users to use search engines to understand their legal options, find suitable service providers, and get the legal assistance they need.

avatar for Abhijeet Chavan

Abhijeet Chavan

Abhijeet Chavan has over 25 years of technology consulting experience with public-sector, higher education, and non-profit clients. Mr. Chavan was named to the Fastcase 50 list of global legal innovators in 2017. He regularly presents at conferences on access to justice and technology... Read More →
avatar for Margaret Hagan

Margaret Hagan

Director, Stanford Legal Design Lab
Margaret Hagan directs the Legal Design Lab (http://legaltechdesign.com), an R&D lab for more accessible, intuitive, and engaging legal services at Stanford Law School’s Center on the Legal Profession. She is a lecturer at the Stanford Institute of Design (the d.school), and a lawyer... Read More →

Wednesday January 10, 2018 3:30pm - 4:45pm CST
Orleans/Rosalie/St. Claude 3rd Floor